Live from INBOUND: Does PR Still Matter? With Katie Burke and Kipp Bodnar

In 1995 46% of Americans trusted TV news, today that’s only 11%. Join Kipp Bodnar and guest Katie Burke (CPO @ HubSpot) on this special episode live at INBOUND. Press play to find out how to win in a market with messaging discipline, how to think about investing in PR, how to approach your influencer strategy, how to know if your PR is ACTUALLY working, and more! Links: MironkoProductions.com IG: https://www.instagram.com/MIRONKOPRODUCTIONS/ Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.