Live from Sync Camp: Aaron Mercer on Why Every Placement Is a Minor Miracle

from Soundstripe Sessions · host Soundstripe

Aaron Mercer, co-president of Premier Music Group, has spent 30 years in Nashville shaping how music moves through advertising, film, and TV — from his early days at BMI and Sony ATV to leading a firm whose clients include Samsung, Adidas, and the NBA. He covers the nuts and bolts of music licensing, why AI-generated music is a legal non-starter for commercial use, and how a Chevy commercial broke the band Fun overnight.

Episode metadata supplied by the publisher feed · Published May 27, 2026

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Live from Sync Camp: Aaron Mercer on Why Every Placement Is a Minor Miracle

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