LIVE FROM WOMEN IN AUTOMOTIVE Ft. Candice Lowe

Candice Lowe boasts an impressive 27 years of experience in the automotive industry, carvingout a niche for herself as a seasoned professional. With 13 years spent in retail operations andanother 12 years dedicated to serving as an OEM Digital Marketing Consultant, Candice hasrecently transitioned her expertise into the realm of paid digital advertising, where she hasexcelled over the past 2 years.Specializing in optimizing Google Analytics 4, Google Ads, and social media platforms, Candiceis renowned for her ability to maximize ROI on digital marketing investments for her clients. Hercomprehensive skill set extends to training BDC, retail, and E-Commerce sales teams, impartinginvaluable best practices and techniques honed over her illustrious career.Candice holds a BA in Digital Marketing from Arizona State University and boasts an impressivearray of certifications, including Google Analytics, Google Advanced Analytics, GA4, andContent Marketing: Social Media. In 2022, she furthered her expertise by completing theUniversity of Arizona's Digital Marketing Certification course, staying abreast of the latestindustry trends and strategies.Passionate about creating engaging and informative content, Candice is the creative forcebehind the acclaimed Windshield Time video series. Her mission is clear: to empower clientsacross various sectors - be it automotive, motorcycles, boats, RVs, or any other niche - toenhance their digital marketing presence, streamline lead management processes, optimizefollow-up strategies, and ultimately, elevate their sales performance.https://www.facebook.com/candielionhttps://www.linkedin.com/in/socalcargal