LIVE FROM WOMEN IN AUTOMOTIVE with Tara Rego

I am the Director of Strategic Partnerships at Spectrum Reach, the advertising sales division of Charter Communications. Driving velocity and outcomes that build innovative and customized marketing solutions for our advertisers across the country.Born in Flint, Michigan cars have always been part of who I am and where I come from. After my service in the U.S. Army I quickly found myself working in the sales department of a car dealerships, where I honed my skills and knowledge for over 20 years. This brought me to the desire to build and help cultivate more efficient and reliable ways for dealers to activate their advertising and marketing.My passion now is in helping all businesses leverage data and analytics to reach and engage their target audiences. With a proven track record of building strategic relationships, delivering impactful results and driving revenue growth for our partners.https://www.linkedin.com/in/tara-rego