Live interview - How to build a worldwide personal brand with David Goggins

David Goggins is best known for his phenomenal best-selling book ‘Can’t Hurt Me’, documenting his journey from a nightmare childhood to U.S Armed Forces Icon and one of the world’s top endurance athletes. David talks to Nick about how he built his empire and what it takes to get people to start listening. When you have a message it’s about getting it to your audience so you need to know who you are and what you want to say. Ultimately, it’s about having the courage, resilience and determination to follow your own path and move forward whatever the obstacles.   KEY TAKEAWAYS We all have demons and bad things happen in our lives, it’s about having the courage to be vulnerable and show everyone who you truly are. Who are you? what is your story? Figure out what you want to sell to your audience, what is it you are passionate about? Don’t follow anybody’s path except your own and figure yourself out. If you want to be a teacher you have to be continuously living the life you are teaching about. Self-talk is very important and it must be truthful, visualise the moment and how you want it to be. You have to be unique in what you do and others will seek you out, you have to be uncommon. If you are challenging yourself other people will see you. The 40% rule means you must build something new in small increments and then it becomes a habit and will stick. We attract how we feel so if you are negative you will attract negativity if you are positive you will attract positivity.   BEST MOMENTS ‘I was able to be David Goggins because I didn’t have any role models’ ‘We overthink things and can no longer see the bigger picture or solve the problem’ ‘You have to look at ways to win with everything you do’   VALUABLE RESOURCES Can't Hurt Me, Master Your Mind and Defy the Odds - David Goggins   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21, and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it round, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.