Live Panel Discussion at Dream Business Academy 2017

This week’s episode features Jess doing a LIVE panel discussion at Dream Business Academy!    Podcasting doesn’t just grow your business, it grows you personally  Podcasting gives you a voice  It gives you an intimate setting to speak to YOUR tribe  You become more confident when you find your voice  There’s no formula for being successful with your podcast  Be YOU  Only recently did Jess get comfortable being herself  Podcasting lets you add some fun and color to your business  Do podcasting because it’s fun!  Not everyone likes the new format of the show, but all that matters is that Jess is having fun!    Panel of Experts Featuring Doug Foresta, Ben DeCastro and Joe Kashurba:    Joe, what is the value of being a guest on podcasts (even small ones)?  Getting interviewed has helped his public speaking ability 100 fold  It has brought clarity about his message from telling his story so many times  What is the ROI of podcasting? How long does it take?  It takes some time and consistency  Interviews don’t go live right away  Can be very direct response if you take the time to set up and then direct people to your lead page (have a specific call to action)  Doug was very nervous in the beginning, but in ten years he can trace back all his clients to podcasts and many of his best relationships  Ben, tell us about your show Carpooling with Ben:  His show Wicked Rhodey is just for events in RI (just for entertainment!)  Carpooling with Ben started as a show for Cardi’s  Joe, what role does podcasting play in your content marketing?  Many potentials listen to more than one of Joe’s interviews and then are very ready to buy (because they already know like and trust him)  Using podcast content proactively is key  Joe often puts podcast content on a landing page and sends it to his email list  Joe also does facebook ads leading people towards interviews  Jess recommends recording every interview on your end in case the host makes a mistake (that way you have the content to use)  There are huge SEO benefits to podcast backlinks  Potentials google you and see all your interviews, which builds a lot of credibility    What should your goal be for creating a podcast?  Doug started with an unsuccessful show and learned a lot  You should have a reason to start  Decide what success looks like for you  It’s good to have low standards when you first start  It’s ok to change it if it doesn’t work  Know who you’re talking to and provide value to those people  Make people think in a different way  Every successful show has a script or an outline- PLAN AHEAD!  How can you podcast well?  Podcasting is much newer than TV and radio  Watch professional interviewers from traditional media spaces and learn  What Ben learned from the Rhode Show:  Cardi’s Furniture helped start the Rhode Show  After the first year, there was guest confusion, so they learned how to manage expectations and walk them through the interview process  Now, Ben gives guests an outline so they know what to expect  Help guests understand how to promote the interview to their followers  Ben breaks the fourth wall, which TV people hate, by walking guests into the set so they feel comfortable  Similar to retail, let customers adjust and relax before the interview  What are the dos and don’ts of pitching a podcaster?  Listen to the show   Fully understand the genre and why you are a fit!  Don’t focus on your needs, focus on what you can give to the host (i.e. value and great content)  No one cares about your book launch  Have fun with your pitch  Include links of you as a guest or reel (2-3 minutes)  What’s the importance of your press page and online presence?  Your bio is something you should check every 3-6 months at least to make sure it’s updated  What’s the importance of a one sheet?  Your one sheet has your headshot, contact, bio and suggested questions  <li data-listid="2" aria-setsize="-1"...