Live SEO Q&A September 2022: Mark & Jack answer your questions live on LinkedIn

Welcome to the Search With Candour podcast. Jack Chambers-Ward is once again joined by the inimitable Mark Williams-Cook for a live SEO Q&A! That's right, live and unedited! This episode was recorded live and broadcast via Mark's LinkedIn page. Click here to watch the video version on LinkedIn. Questions answered include: How do you decide when it's best to canonicalise multiple variants of a page over simply making one page with a self-referring canonical? Is it necessary to keep URLs short or we can keep them as per our need (to cover the focus keyword)? I see comments on having a "Link Building Strategy". As a small business should we worry about this, or should we concentrate on good content that builds authority and attracts links? Is location tagging images still effective? Is HARO worth the effort or do you prefer any other alternative for link building? and more! Full show notes and transcript are available at search.withcandour.co.uk