LIVE@ IHTF 2024 in Barcelona

Travel Market Life hosted live discussions featuring insights from hoteliers and technology experts on innovative approaches to hotel management, revenue optimisation, and the significance of digitalisation and direct bookings:Henrique Tiago de Castro, GM at Evolution Hospitality's Cascais-Estoril Hotel, shares pre-opening challenges for Lisbon's only lifestyle hotel.James Lemon from Stripe dives into decision-making nuances between global brands and smaller groups in tech investments.Charlotte Newton teases IHTF Singapore's arrival, targeting APAC markets and potential expansion to the Middle East.Alberto Plaza of IDeaS Revenue Solutions emphasises the power of data-driven decision-making in hotel revenue management.Raimund Notz of Preferred Hotels & Resorts highlights tech adoption's role in enhancing guest experiences and revenue optimisation.Carsten Wernet, CEO at SIHOT Group, discusses cloud and SaaS systems' pivotal role in modern hospitality.Markus Mueller of GauVendi explores leveraging emotions and dynamic pricing in the booking process.Piergiorgio Schirru from Blastness stresses revenue management and direct bookings' importance.Gérald Lampaert of VERTU Hotels shares project management insights for tech adoption and expansion goals.Christoph Peppers from H-Hotels.com delves into the significance of affiliate marketing in driving direct bookings.Jon Siberry, Group Revenue Manager at Sarova, unveils AI's rising prominence and the concept of 'digital workers' in hotels.Matthew Prosser of Agilysys discusses the value of IHTF for suppliers in understanding industry challenges.Listen to more episodes of the hospitality industry podcast Travel Market Life and subscribe for the latest news at http://travelmarket.life/ Follow us on LinkedIn for more thought-provoking content: https://www.linkedin.com/company/travel-market-life/ Do you have a story to share about technology, digitalisation or culture changes within the hospitality and travel industry? We'd love to hear what your company is doing and the impact it is having. Please contact us through http://travelmarket.life/