Living Local with Annamarie Jakubielski

Episode 27: Annamarie Jakubielski of Discover Hometown Magazine – Local Marketing in Hendersonville, NCIn this episode of Living Local with Frisbee Real Estate, Ed sits down with Annamarie Jakubielski, publisher of Discover Hometown Magazine, to talk about local business marketing, print advertising, and why staying visible in a crowded market still matters.Annamarie shares her story of moving to Hendersonville, North Carolina from Florida in 2005, looking for a small-town feel with four seasons. Shortly after relocating, her husband launched what is now known as Discover Hometown Magazine, a direct-mail coupon publication serving Henderson County and South Asheville. About six years ago, Annamarie took over the business and has continued to grow it ever since.The magazine is distributed four times per year (February, May, August, and November) and features local business ads and coupons, with no editorial content. Its goal is simple: help small businesses stay top of mind with consumers in their immediate area.A key theme in this episode is the importance of consistent marketing. Annamarie explains that even in a digital world, print advertising still holds strong value because it’s tangible and easy to revisit, unlike online ads that are often forgotten. She emphasizes that businesses need to be seen regularly to remain relevant, especially as consumer attention spans continue to shrink.Discover Hometown Magazine focuses on affordable advertising for small businesses, targeting specific neighborhoods and mail routes with higher engagement. With around 75 advertisers in Henderson County, the publication supports a wide range of industries and encourages local spending by offering incentives through coupons and promotions.Beyond business, the episode highlights why Hendersonville continues to be a great place to live and visit. Annamarie shares some of her favorite local spots, including:Salty Landing (Etowah) for fresh seafood and burgersTaco Fiesta (Horseshoe) for fast, affordable local eatsArabella’s and Eggs Up Grill for breakfastOutdoor destinations like DuPont State Forest, Pisgah National Forest, and the growing Ecusta TrailScenic views at Jump Off Rock and hidden gems like Hooper Lane in Mills River for sunrise and sunsetFor local business owners, this episode is especially valuable. It offers insight into effective local advertising strategies, the role of print in modern marketing, and how to build long-term visibility in a competitive market.To learn more or advertise, visit discoverhometown.net.As always, keep living local.