Living Up to Your Customer’s Values, with Marco Zanardi, President of Retail Institute Italy

Welcome back to Season 2 of Elevating Brick and Mortar! The podcast about how operations and facilities drive brand performance. In this episode, we talk with Marco Zanardi, President of Retail Institute Italy. Retail Institute Italy is a non-profit Association Focused in the Marketing at Retail field. Their mission is to promote the culture of the point of purchase and retail business. There, Marco manages global innovation projects, multi-functional teams, and oversees strategic plans and executions. In this episode, Marco explains how to keep the attention of your audience, how to match your company’s values to those of your customers, and what trends are emerging in the retail space.Guest quote “The new generation, by and large, has an attention between eight and 10 seconds. We are in an attention economy. Attention economy because you have to get the attention of your client in 10 seconds!”Timestamps00:56 - How Marco got to his current role03:56 - Marco’s retail outlook08:52 - Competing in an attention economy18:16 - Living up to customer values24:16 - Merging the digital and physical environment31:00 - Looking forward to the futureSponsor:ServiceChannel brings you peace of mind through peak facilities performance.Rest easy knowing your locations are:Offering the best possible guest experienceLiving up to brand standardsOperating with minimal downtimeServiceChannel partners with more than 500 leading brands globally to provide visibility across operations, the flexibility to grow and adapt to consumer expectations, and accelerated performance from their asset fleet and service providers. Get to know us at Servicechannel.com—Links Connect with Marco Zanardi on LinkedInConnect with Sid Shetty on LinkedinCheck out the ServiceChannel Website  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.