Liz Gehringer: Communicating with confidence

On today’s episode of Power House, we welcome Liz Gehringer, the president and CEO of Anywhere Franchise Brands. She brings with her a depth of industry knowledge as she’s responsible for strategic growth, marketing and operations across Coldwell Banker Affiliates, Coldwell Banker Commercial, Better Homes and Gardens Real Estate, CENTURY 21, and ERA Real Estate. Clayton and Liz’s conversation today dives deep into the core themes of this show: business growth, leadership, and operational strategy. She talks about her path to leadership, helping others grow through challenges, and approaching the continuation of professional education. In a post-settlement landscape, Liz sees real value in being a generalist and developing a wide range of skills as agent’s roles continue to evolve. Here’s a glimpse of what you’ll learn: Seek new challenges and take on stretch assignments to grow as a leader. Develop a wide range of skills to become a strong generalist. Trust and brand reputation are crucial in the real estate industry. Agents need to communicate with confidence and clarity, focusing on transparency and building trust with consumers. The role of agents is evolving in the post-settlement landscape, and they need to adapt to changing consumer needs and expectations. Related to this episode: Connect with Liz on LinkedIn Anywhere The Gathering HousingWire on YouTube Enjoy the episode! The Power House podcast is a show about leadership, markets and entrepreneurship in the housing industry. Each Thursday, Clayton Collins speaks with CEOs and founders from the mortgage and real estate sector to reveal how housing executives think about business growth, operational strategy, and leadership. The Power House podcast reveals the full picture through the stories of the industry’s most impactful leaders. Clayton Collins is the CEO of HousingWire, and the Power House podcast is produced by HousingWire’s Content Studio. Initially launched in 2019 as the Housing News podcast, the show was relaunched as Power House in 2024.