Liz Geraghty (Wendy's)

The one where Daryl Louie from AntiSocial Media Solutions chats with Liz Geraghty, Chief Marketing Officer at Wendy’s, about:Wendy's authenticity in brand voice and toneWendy's growth strategy in CanadaSassiness and fun as it connects to a challenger brandSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.–Special Offer for Marketing News Canada ListenersUnbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales. Try it yourself with a free 14-day trial and get 20% off your first three months now! https://unbounce.grsm.io/5cmrgz1mt3r6Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programFollow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Daryl LouieWebsite - https://antisocialsolutions.com/ LinkedIn - https://www.linkedin.com/in/daryllouieFollow Liz Geraghty & Wendy’sLiz’s LinkedIn - https://www.linkedin.com/in/liz-geraghty-4173a75/ Wendy’s LinkedIn - https://www.linkedin.com/company/wendys-international/ Wendy’s Twitter - https://twitter.com/WendysCanadaAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy