Lizzie Widhelm, Pandora svp of ad innovation episode artwork

EPISODE · Nov 8, 2018 · 34 MIN

Lizzie Widhelm, Pandora svp of ad innovation

from Ad Age Insider · host Ad Age - Host Brian Braiker with guest Lizzie Widhelm

In September, satellite radio company Sirius XM offered to plunk down $3.5 billion to acquire streaming music service Pandora. Joining us today is Pandora svp of ad innovation Lizzie Widhelm to break down what the Sirius offer means to Pandora — and vice versa. Sirius has more than 36 million subscribers in North America, Pandora has 70 million monthly listeners — fewer than 6 million of whom pay for the service. We discuss the state of advertising in the streaming space, the future of audio and why she's bullish on podcasts. We also discuss why she thinks she didn't experience noticeable gender discrimination until she reached senior leadership positions. Oh, and we get into what her favorite TV show was growing up. 

Episode metadata supplied by the publisher feed · Published Nov 8, 2018

Embed this episode

NOW PLAYING

Lizzie Widhelm, Pandora svp of ad innovation

0:00 34:40

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

No similar episodes found.

Frequently Asked Questions

How long is this episode of Ad Age Insider?

This episode is 34 minutes long.

When was this Ad Age Insider episode published?

This episode was published on November 8, 2018.

Can I download this Ad Age Insider episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.
URL copied to clipboard!