lnside the $7M Takeover of a Viral Winter Olympics Sport

from Sporticast · host Sportico

Eben speaks with Nic Sulsky, CEO of The Curling Group, about the ~$7 million takeover of the sport’s biggest event series, the business strategy behind making curling a more commercially successful global sport, the impact of the Olympics, and how curling is misunderstood among many sports fans. Learn more about your ad choices. Visit megaphone.fm/adchoices

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This episode was published on June 5, 2025.

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