Logan Bryant Increasing Rankings and Traffic with Content-Driven SEO

Today on the Engaging Marketeer, I'm talking all things SEO with Logan Bryant, who's a specialist in process-driven SEO and inbound demand generation. In this podcast, Logan and I are talking about the weird and wonderful world of SEO as it stands in 2023. This includes the various forms through which success in SEO can be measured, as well as the many changes that are sure to be coming to the industry in near future. Some of the topics covered in this episode include: Logan's beginnings in SEO: Logan talks about his journey in the SEO industry, which has resulted in him specialising in content-driven SEO. SEO fails: With an understanding of why some businesses dismiss the benefits of SEO, me and Logan discuss why some people refuse to give SEO a chance, whether they're right or wrong to do so, and how we as professionals can help convince them that SEO will benefit their business. ChatGPT: It wouldn't be a discussion of SEO in 2023 without talking about ChatGPT! Without making a prediction of the exact manner in which AI will effect SEO, Logan argues that it will be the biggest change ever seen in the industry. About Logan Bryant: Logan Bryant is an SEO specilaist who works with in-house teams and unicorn companies to build content-led SEO programs that impact bottom-line revenue growth for B2B SaaS. Logan uses his expertise, coupled with data orientation, to stay on top of trends and the latest techniques in the SEO industry. Website: https://loganbryant.com/ LinkedIn: https://www.linkedin.com/in/loganbryant/ About your host: Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA. iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837 LinkedIn: https://www.linkedin.com/in/darrenjamieson/  Engaging Marketeer: https://engagingmarketeer.com  Engage Web: https://www.engageweb.co.ukSupport the show: https://engageweb.clubSee omnystudio.com/listener for privacy information.