London calling: O’s, Hammers gaze over the pond

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.This week, Jonathan Rest and Martin Ross discuss Fubo boss David Gandler’s purchase of a majority stake in Leyton Orient and how the EFL is using storytelling to build its brand stateside. Staying in east London, Jon brings exclusive news of US-based New Balance’s Premier League return as West Ham’s future kit supplier.Imran Yusuf joins us to shed light on the IPL deliberating an expansion to 94 matches per year and what that could mean not just for Indian cricket but for the global game.And we revisit cracking stories coming out of Norwegian football, which have now progressed from eggs to lambs.You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify and Amazon Music.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.Host: Catherine DaviesContributors: Martin Ross, Jonathan Rest, Imran YusufEditor: Lumi Lehmuskallio Sources:1. Fubo’s Gandler takes control of Leyton Orient 2. IPL eyes expanded 94-match season from 2028 3. EXCLUSIVE: West Ham scores New Balance deal 4. Lower-tier clubs expect increased sleeve revenue to partially offset EPL betting ban 5. Betting bans threaten European league sponsorship revenues  Hosted on Acast. See acast.com/privacy for more information.