Long-Form Content: Your Secret Weapon to grow your business

In this episode I discuss the intrinsic value of long-form content for establishing expertise and building trust with customers. I delve into Alex Hormozi's strategic shift to long-form, unedited content and provide actionable steps for creating effective long-form content.    It includes the importance of consistently creating content that addresses customer problems, avoiding content driven by vanity metrics, and leveraging long-form content to generate short-form material. It also sets an actionable challenge for listeners to start producing their own long-form content and reinforces the necessity of this strategy for successful online businesses.   KEY TAKEAWAYS COVERED IN THE PODCAST The Power of Long-Form Content: Long-form content is essential for establishing expertise, building trust, and ultimately driving conversions. It provides a deeper dive into topics, allowing you to showcase your knowledge and authority.    Shift Focus from Vanity Metrics: Instead of chasing likes, shares, and comments, focus on creating high-quality, in-depth content that genuinely helps your audience and potential customers. Prioritize value over vanity. Create a Content Ecosystem: Long-form content is the foundation for creating shorter, more digestible content formats like social media posts, blog articles, and email newsletters. This integrated approach maximizes your content's impact. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter   Transcript Think about the last person you bought something from. I am betting that you believed they were an expert and that you had built a level of know, like, and trust. In today's episode, I am going to be talking to you about why long form content is essential for building that know, like, and trust and showing you as an expert. I'm going to be sharing with you what Alex Hormozi had to say about long form content and why he is going all in on non edited long form specific content for his customers. And then I'm going to talk you through the three points that you need in order to start your long form content strategy. Obviously we're going to talk about what long form content is as well. I'm also going to be adding a bit of an accountability and an action taking at the end. So if you are not doing any long form content, [00:01:00] then that is your cue, your sign to get started because all the successful business owners that I know and work with have long form content. And that's why I'm going through this podcast episode with you today to help you do the same. [00:02:00] Hello and welcome back to another episode of the Your Dream Business Podcast. And as always, I am your host, Teresa Heath-Wareing. If you caught last week's episode. You will know that we talked about podcasting with the awesome Kevin, which was great. And it feels like I'm kind of following on a theme, which I promise you it's not intentional, but it's kind of worked out that way about how can we build that know, like, and trust, and make sure that we are seen as an expert to our potential customers. and why you need a long form content in your business. Two weeks ago, I talked about sending emails over posting on social media. And this week I'm talking about why you need long form and again, potentially more long form and less social media, which again, sounds like I'm very much being anti social media. I promise I'm not. I just think that sometimes we put [00:03:00] our focus in the wrong place and we wonder why our business isn't growing. And in all of the work that I do with the club members and the accelerator members, this is how I get them the most success by them focusing on the things that are important to drive their business forward. That is why today we are talking about long form content. So I'm going to start off by just explaining what long form content is and what I mean. I'm going to talk about Some of my reasons for having this conversation, something that Alex Hormozi has done recently, and what long form might look like. And then I'm going to give you three kind of points, which you can use to help you come up with your long form strategy. First thing then, what do I mean by long form content? Well, long form content is kind of exactly what it says. It's a long form of any content. So social media, reels, YouTube shorts, that's all short form. So it's a [00:04:00] small bite size bit of content. Long form is a YouTube video. It's a podcast. It's maybe going live for a certain length of time. It's writing a blog with substantial words in them. Long form is when you go deeper into that content and you produce something that will take longer to consume. And we need long form content in our business. If you are listening to this, I am going to make the assumption that you have a, a business that you're very good at. But you are trying to offer an online version of this business. So you might have one to one work or done for you work and you would love to include a course or a membership or some group coaching. Maybe that's all you have. Maybe all you have is online business stuff and you don't no longer offer one to one or done for you work. In order to grow an online business. And I would like to [00:05:00] set you a challenge of proving me wrong. I don't know any very successful online business owner who does not produce long form content. So let me remind you again, what I mean, blog, podcast, videos, lives, anything that is longer form. If you, if I think about anybody that jumps to mind, Amy Porterfield had a podcast for a million years. Um, Jenna Kutcher also has a podcast, Jasmine Starr podcast. And I think she does it on YouTube. Alex Hormozi does a lot of stuff on YouTube. Uh, Stu McLaren, I think has a podcast as well. Like they're all of these big people who have hugely successful online businesses have a consistent long form content. And consistent is also a key word here as well. So you can't just write one blog and go, I do long form content. You need to consistently, consistently keep showing up and doing the long form. One of the reasons that you want to do long form content is [00:06:00] It shows you as an expert, so that know, like, and trust, this is it. So if you listen to my podcast every single week, or maybe you've just discovered me, hi, thank you for listening, you will soon get to understand who I am, what I'm like, and what I know. As in, you're going to understand how good my knowledge is and how much of an expert I am in the subjects that I talk about, because how could I come on and do a podcast or how could I come on if I was doing a blog or YouTube and talk consistently about it if I wasn't necessarily an expert in that industry or in that subject. Having consistent long form content proves you are an expert and you know what you're talking about. The second thing that it does is it builds a relationship. Again, as you're listening to this episode, as you listen to other episodes, you get to understand what I'm like, and we start building a relationship. I know that sounds [00:07:00] really strange because obviously I can't talk to you unless you come and find me on social or DM me or get on my email list directly, but. We are starting to develop a relationship. It builds the trust in me. It builds the relationship in me in terms of who I am and, and how I show up and how I like to work. And if you love it, great. And if you don't, that's fine. So the consistent content, the long form content is perfect for that. Now, recently, Alex Hormozi, well I say recently, probably a couple of months back now, did a YouTube video about why he's changing up his content and how he's changing it up. What he basically said was he was going to be doing no more wide content. So what he meant by that was he is going to keep it very specific to the problems that he solves for his customers. Because what he was doing is he was having content on [00:08:00] relationships because he works with his wife in the...