Look Beyond Surface-Level Results

Advertisers either oversimplify results by only looking at conversions and cost per conversion, or they get lost obsessing over secondary metrics like CPM and CTR that don't actually matter much. But conversion results have multiple layers that reveal what's really happening. Jon explains how to use attribution settings, breakdowns, and backend data to dig beyond surface-level metrics and understand what your results actually mean.

Episode metadata supplied by the publisher feed · Published Dec 24, 2025

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This episode was published on December 24, 2025.

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