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Looking Ahead to 2026: The Trends That Will Shape B2B Strategy

EPISODE · Jan 9, 2026 · 20 MIN

Looking Ahead to 2026: The Trends That Will Shape B2B Strategy

from The Accidental Marketer Podcast · host Impact Planning Group

In this episode, Mary, Tom, and Sean look ahead to 2026 by exploring how digital health, AI-driven micro-segmentation, and workforce shifts are beginning to intersect. Rather than focusing on a single dominant trend, they discuss why understanding second-order effects — and viewing change through the eyes of customers and stakeholders — will be critical for effective strategy in the years ahead.

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Looking Ahead to 2026: The Trends That Will Shape B2B Strategy

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