Looking At The Future Of Voice Marketing and Flash Briefings with Chelsea Peitz

Key Takeaways Covered In The PodcastFind a social media platform and not matter what people say, use it. Find your niche and know where your audience are.The world of voice is barely beginning, and we still don’t know what’s going to happen. As things develop, voice activated devices will become smarter and will be able to suggest things to you based on your habits and conversations. Whilst it’s not for everyone, it is going to grow to become an incredible tool.Flash briefings are effectively mini podcasts that you can set up to play each day, depending on who you’re subscribed to. All you need to listen is the Amazon app. Effectively, it’s a quick and easy way to hear news, quick tips and advice.Flash briefings are designed to be daily, but you can record them in batch and schedule them to go out.As flash briefings become more popular, they’re going to become an incredible source of content for people that want short-form information that they can listen to daily.No matter what industry you’re in, you need to remember that there is a human being at the end of your sale.When it comes to being first to market, it’s important to remember that you can be great at any platform no matter when you join. Whilst there are benefits to being one of the first, you need to think about what works best for you.Does your brand have a sound? Whilst you will have already focussed on the look of your brand, focussing on the sound is also important. When you start doing flash briefings, let people know why they need to listen and how they can listen. Although they can’t engage with you directly, you can lead them to a place to interact in you briefing.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…There are a lot of things that you won’t understand yet, and that’s okay. There’s beauty in learning how to do something for the first time, no matter how hard it is. Know no matter what, you can take the lessons you’ve learnt from other aspects of your life to help you grow.Highlights You Simply Can’t MissIntroducing Chelsea – 08:24Using Technology to Grow Your Business – 14:00How to Use Voice Marketing – 21:00Flash Briefings 28:05Tips for Adopting New Technology Early 35:30Analytics for Flash Briefings - 39:30Links to Resources Mentioned in Today’s EpisodeTed TalkRepurpose.ioChelsea Peitz InstagramChelsea Peitz BookTranscript below Hello and welcome to this week’s episode of the podcast. How are you today? It’s been quite a week for me. Almost like a few things have been happening over these last few weeks where it’s really helping me focus and think and think about the direction I’m going. There was a couple of updates I want to let you know about before I head on in today’s podcast. So the first thing is, I talked to you previously about how I really enjoy talking around all aspects of digital marketing and how you can market your business and how you can grow a business and what it’s like running a business and just all that kind of side of it. And I really enjoy talking about it and I got some good feedback where people said yeah great. They liked the episodes where we check in some different things as well as obviously the episodes around social media. So I have a question for you and I’d really like your feedback so come on DM me over on Instagram or Twitter or wherever you want to find me. Teresa: I’m thinking now, do I need to change the name of the podcast? I know that the name in some cases is not the be all and end all. So when I think about the podcast that I listen to I don’t even think about the title. I just know that I like them or I like listening to what they’ve got to say or they do get information so is it really that important or do you think I’m putting people off who think I’m literally just sat here talking about what to do on Facebook or Instagram when actually we talk about so much more of that and so much more about selling online. And that’s really kind of where my focus is going and where I really want to do more work in. I spoke Atomicon a few weeks back about selling on a webinar for instance. I did a talk back gosh I think a month or so ago in Dublin right talked about how to build an email list. I’m doing talks later in the year again around selling but maybe using social media as the kickoff. So I feel like there is definitely a bigger wider subject area that I’m covering and my 15 years worth of experience in marketing is hopefully helping me cover that well. But I just I don’t know do I need to change the name of the podcast? I would love to hear what you think. I’ve toyed with a couple of ideas things like digital marketing that converts I thought was fairly self-explanatory but you let me know what you think. Do I need to change it? I need to look into what effect that will have on my podcast because obviously I don’t want to lose people that I’ve already got. And also I want people to continue to find me and if they’re looking for social media marketing made simple then are they going to find me. Anyway, probably overthinking this. It’s something I do a lot. So that was the first thing that was interesting this week. The second thing that I’ve done this week is I’ve decided that if you’re on my email list I’m actually going to email you. What a shock! This is ridiculous. Honestly I am such a fool to myself. So obviously I talk lots about make sure you get people off social media and onto your own email list because basically there’s no algorithm in your email inbox is there now? And also we can’t guarantee what these platforms are doing they’re changing all the time. So for me it’s a really really important thing that everyone should be doing. However I had been collecting all these lovely email addresses and then doing nothing with them and my friends and colleagues who know me and know what I do and obviously what I’m good atthought I was literally crazy like they were literally like you didn’t email anybody. And I just didn’t know why, I can give you probably a million excuses as to why I hadn’t got round to it but they will just be excuses say last Wednesday I sent an email to my entire list and said hey you know what I’m going to start emailing you now and I don’t want to be one of those emails where I’m just filling your inbox a load of rubbish. Also some people that I get emails from I follow, I only ever get an email when they’re selling something and I don’t want that and I don’t want to be like that. And I want to be really genuine and honest. I also talked in this email about the fact that I considered having one of my copywriters write my emails for me and then I decided that actually if you wanted to hear someone else speak you would be listening to someone else. So really it was really important for me to be authentic and have my tone of voice. Now I’m going to promise you, it is not going to be the most beautifully written thing you’ve ever seen. And also I am a much better speaker than I am a writer. I’m not a big fan of writing. So I’ve just written the second email to date this coming Wednesday and which obviously won’t be this coming Wednesday for you because on recording this way before it comes out but anyway so yeah I’ve put together this email and I’ve really struggled straight off you know without even starting but I can only imagine it’s going to get easier and hopefully people are going to enjoy them. I’m going to give them tips and tricks and strategies and all the kind of stuff that I can help them with and hopefully for 3-4 minutes once a week it’s not going to be you know a pain in your neck and you’re gonna enjoy it. So if you are on my email list hopefully you’ve seen that if you’re not, then head over to teresaheathwareing.com and please come and join me as I will be hopefully every Wednesday dropping into your inbox and giving you some words of wisdom. And it’s not just even a repeat of the podcast sometimes I might mention the podcast but really it’s more about sort of giving you other stuff as well so I can give you links and stuff like that in emails as well so. So yeah it’s been a bit of a busy week and I’m off to L.A. again. Or it’s California again on Thursday this week which again likes it won’t be by the time you hear this because I’m going to do two more conferences and actually I’m really excited about these conferences because the one I’m going to Impact Summit which is in Irvine in California has got some of the most phenomenal speakers. I’m really really excited about that one. And then I have my event that I do with James Wedmore which is his next level coaching. So I am part of his next level group. So I have a two day event back in Irvine again strangely enough at the end of this trip I’m doing so it’s gonna be again a full on learning curve for these next few weeks which I enjoy. It’s great. And seriously, like there could be totally worse places have conferences couldn’t there? Like the most amazing places. California is so beautiful. So I’m really looking forward to that one. Anyway onto today’s episode. So today I am interviewing my very lovely friend Chelsea Peit,z who I met over social media. I hates saying stuff like that, makes you sound like a little bit of a weirdo I promise you I’m not. But I used to follow her or I still follow her on Instagram. Love her stuff, we’ve interacted loads of times and we just got chatting...