Los anillos del Apple Watch y el efecto Ikea

El efecto Ikea es una teoría desarrollada en Harvard en 2011 que, por sorprendente que parezca, puede ayudarnos a entender el valor que damos al Apple Watch y las reticencias a cambiarlo por otro modelo de otra marca. De Suecia a Cupertino. — El Confidencial | Cómo el efecto Ikea va a cambiar la forma en que gastamos nuestro dinero — Loop Infinito es un podcast de Applesfera, presentado por Javier Lacort y editado por Santi Araújo. Contacta con el autor en Twitter @jlacort o por correo en [email protected]. Gracias por escuchar este podcast.

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This episode is 9 minutes long.

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This episode was published on February 4, 2020.

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