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Los Dioses del Marketing 169 | París 2024 con Claro Sports y YouTube con el Head of YouTube Spanish-speaking LATAM Juan Pablo Robert | Nuevos datos de consumo en streaming

EPISODE · Oct 16, 2024 · 1H

Los Dioses del Marketing 169 | París 2024 con Claro Sports y YouTube con el Head of YouTube Spanish-speaking LATAM Juan Pablo Robert | Nuevos datos de consumo en streaming

from Los Dioses del Marketing · host Básico.fm

¿Cómo se prepara YouTube para transmitir uno de los eventos deportivos más grandes del mundo? En este episodio, tenemos a Juan Pablo Robert, Head of YouTube para LATAM hispanohablante, quien nos comparte cómo Claro Sports y YouTube se alistan para París 2024. Además de revelar la estrategia detrás de esta alianza, conocerás datos frescos sobre el consumo de contenido en streaming y cómo las nuevas generaciones están redefiniendo la manera en que disfrutamos los deportes en vivo. ¿Sabías que el 80% del contenido de deportes es consumido desde dispositivos móviles? ¡Es solo una de las tantas tendencias que analizamos! Y claro, no solo hablamos de deportes: Juan Pablo también nos cuenta cómo YouTube sigue liderando el mercado de streaming con innovaciones que mantienen a las marcas, los creadores y la audiencia en perfecto balance. ¿Te quedaste con ganas de saber más? ¡Mejor dale play y descúbrelo! Los Dioses del Marketing es una producción suscrita a Genio.soy.

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Los Dioses del Marketing 169 | París 2024 con Claro Sports y YouTube con el Head of YouTube Spanish-speaking LATAM Juan Pablo Robert | Nuevos datos de consumo en streaming

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