Los Dioses del Marketing 171 | La campaña "No es un Juego" con Fernanda Pérez, Head of Integrated Marketing Communications Telefónica Movistar México

from Los Dioses del Marketing · host Básico.fm

Telefónica Movistar México lanzó el corto "No es un juego", un short film destinado a generar conciencia sobre el uso responsable de los videojuegos y la creación de un entorno más seguro para los jugadores, especialmente los más jóvenes. Este proyecto fue premiado en Cannes con 4 Leones: 2 de Oro en las categorías Entertainment Lions for Gaming y Film Corporate Purpose & Social Responsibility, Plata en Challenges & Breakthroughs, y Bronce en Social Behaviour & Cultural Insight. Todo esto nos lo platicó Fernanda Pérez, experta en marketing con una trayectoria impresionante que incluye marcas como TNT, CNN, Warner Channel y Cartoon Network, además de su experiencia en el mundo fintech con Rappicard. Además, aprende sobre el liderazgo en comunicaciones integradas, el impacto social en el marketing y cómo se desarrollan estrategias exitosas en Movistar México. Escucha y descubre las claves del éxito en marketing digital y social. #LosDiosesDelMarketing #FernandaPerez #TelefónicaMovistar #MarketingIntegrado #ResponsabilidadSocial #Cannes2023 #VideojuegosSeguros #MarketingDigital

Episode metadata supplied by the publisher feed · Published Oct 30, 2024

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Los Dioses del Marketing 171 | La campaña "No es un Juego" con Fernanda Pérez, Head of Integrated Marketing Communications Telefónica Movistar México

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