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Los Dioses del Marketing 178: ESPECIAL Fintech: Alex Berman, Vicepresidente de Mercadotecnia en Stori | ¿Qué es un unicornio? | La guerra de las tasas de interés | Mastercard y la tarjeta Stori-Shein episode artwork

EPISODE · Dec 18, 2024 · 57 MIN

Los Dioses del Marketing 178: ESPECIAL Fintech: Alex Berman, Vicepresidente de Mercadotecnia en Stori | ¿Qué es un unicornio? | La guerra de las tasas de interés | Mastercard y la tarjeta Stori-Shein

from Los Dioses del Marketing · host Básico.fm

Un programa completo sobre el Fintech con Alex Berman, ¡Vicepresidente de Marketing de Stori! ¿Cómo está el mercado mexicano para las fintech? ¿Cómo empezó la guerra de las tasas de interés? Y sobre todo... ¿que es un unicornio? ¡Escúchelo ya! Bovia va de nuevo: contratará ahora una tarjeta de Stori y se va a acostumbrar a ganar. ¿Cuál es la oportunidad en México? El 80% de nuestras transacciones siguen siendo en efectivo. ¿Qué tal? Los unicornios, explicados (los financieros). Una vuelta por el Behavioral Economics. Y la importancia de la confianza, en tu app, en tu tarjeta, y básicamente en todos los servicios que compras. Ya aprovechando el viaje: ¿qué es Mastercard? Y BONUS: Todo sobre el acuerdo entre Shein y Stori para ofrecer la primer tarjeta de crédito de este market place en el mundo. #LosDiosesDelMarketing es una producción de Genio.soy

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Los Dioses del Marketing 178: ESPECIAL Fintech: Alex Berman, Vicepresidente de Mercadotecnia en Stori | ¿Qué es un unicornio? | La guerra de las tasas de interés | Mastercard y la tarjeta Stori-Shein

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