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Los Dioses del Marketing 259: CAFETERÍAS, con Higia de la Fuente, CMO Pickup Coffee México | Entrar a un mercado altamente competitivo | Diferenciación: premium a menor costo | Ocasiones de consumo episode artwork

EPISODE · Jul 8, 2026 · 58 MIN

Los Dioses del Marketing 259: CAFETERÍAS, con Higia de la Fuente, CMO Pickup Coffee México | Entrar a un mercado altamente competitivo | Diferenciación: premium a menor costo | Ocasiones de consumo

from Los Dioses del Marketing · host Básico.fm

#LosDioses259, con el nuevo jugador en cafeterías: ¡Pickup Coffee! Higia de la Fuente, CMO de Pickup Coffee México, nos cuenta la extraordinaria expansión de esta marca, dirigida a la Gen Z. ¿Cómo entrar a competir en un mercado hiper competido? #LosDiosesDelMarketing es una producción de Básico FM, con Alberto Cruz y Agustín Gutiérrez.

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Los Dioses del Marketing 259: CAFETERÍAS, con Higia de la Fuente, CMO Pickup Coffee México | Entrar a un mercado altamente competitivo | Diferenciación: premium a menor costo | Ocasiones de consumo

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