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Los Dioses del Marketing Biografía 1: Alonso Yáñez, VP-Líder Productos Consumo y Retail - Capgemini | Estudiar Sistemas | 17 años en Deloitte | CIO de Walmart en pandemia | Omnicanalidad | Sistemas

EPISODE · Apr 24, 2026 · 14 MIN

Los Dioses del Marketing Biografía 1: Alonso Yáñez, VP-Líder Productos Consumo y Retail - Capgemini | Estudiar Sistemas | 17 años en Deloitte | CIO de Walmart en pandemia | Omnicanalidad | Sistemas

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This episode is 14 minutes long.

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This episode was published on April 24, 2026.

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from Los Dioses del Marketing · host Básico.fm

Continuamos con Alonso Yáñez, de Capgemini. Una carrera pragmática: iniciar con Sistemas, en el tiempo justo donde la tecnología influiría en todas las industrias. El inicio en Deloitte y el desarrollo de la visión de negocio. Lo más importante de la tecnología es: ¿para qué la quieres usar? El cliente es el que manda. Y la tecnología no es un medio, es un fin. Recuerden que #LosDiosesDelMarketing es una producción de Básico FM, con Alberto Cruz y Agustín Gutiérrez.

Episode metadata supplied by the publisher feed · Published Apr 24, 2026

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