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Los Dioses del Marketing Biografía 2: Higia De La Fuente, CMO en Pickup Coffee | Alpura, versión 1 y 2 | SOFOM | Grupo Expansión y CNN | BASF | Heartland | ¿Cómo se le hace para que "te llamen"?

EPISODE · Jul 13, 2026 · 17 MIN

Los Dioses del Marketing Biografía 2: Higia De La Fuente, CMO en Pickup Coffee | Alpura, versión 1 y 2 | SOFOM | Grupo Expansión y CNN | BASF | Heartland | ¿Cómo se le hace para que "te llamen"?

from Los Dioses del Marketing · host Básico.fm

¡Cerramos nuestra entrevista con Higia y su espectacular carrera! El paso por Alpura, la vuelta en el mundo financiero de las SOFOM, ¡el mundo de la agricultura! Y la respuesta que todos esperaban: ¿cómo se hace para que "te llamen" de un trabajo? #LosDiosesDelMarketing es una producción de Básico FM con Alberto Cruz y Agustín Gutiérrez.

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