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Los Dioses del Marketing Biografía: Miguel Merino, Director de Marketing Excellence en Mondelez | Estudiar comunicación | Lowe | Bellsouth (ahora Movistar) | Coca-Cola... ¡e Inca Cola! | AB InBev

EPISODE · Mar 2, 2026 · 15 MIN

Los Dioses del Marketing Biografía: Miguel Merino, Director de Marketing Excellence en Mondelez | Estudiar comunicación | Lowe | Bellsouth (ahora Movistar) | Coca-Cola... ¡e Inca Cola! | AB InBev

from Los Dioses del Marketing · host Básico.fm

¿Cómo podríamos dejar ir a Miguel Merino sin que nos platicara su historia? Aquí a escuchar por qué estudiar Comunicación y dónde nace su amor por el marketing. Cuando mamá te envía a conseguir trabajo; el primer trabajo en Lowe. De ahi, el paso misterioso a convertirse en el cliente. Primero telefonía en Bellsouth, y luego a The Coca-Cola Company, a llevar Inca Cola. Y luego AB Inbev. Recuerden que este programa es una invención de Básico FM.

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Los Dioses del Marketing Biografía: Miguel Merino, Director de Marketing Excellence en Mondelez | Estudiar comunicación | Lowe | Bellsouth (ahora Movistar) | Coca-Cola... ¡e Inca Cola! | AB InBev

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