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Los Dioses del Marketing Biografías 1: Juan Manuel Rivas, Sr. MKT Lead Institutional - Ecolab LATAM | Alcon | Abbott | Caminar la venta | Cómo hacer assumptions | La importancia de un buen mentor

EPISODE · Aug 31, 2026 · 13 MIN

Los Dioses del Marketing Biografías 1: Juan Manuel Rivas, Sr. MKT Lead Institutional - Ecolab LATAM | Alcon | Abbott | Caminar la venta | Cómo hacer assumptions | La importancia de un buen mentor

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This episode is 13 minutes long.

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This episode was published on August 31, 2026.

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from Los Dioses del Marketing · host Básico.fm

Vamos ahora con la carrera e historia de Juan Manuel Rivas. De la arquitectura a la administración de negocios. Iniciar en Alcon en los años dos mil. La importancia de un mentor, que te orienta hacia cuál es tu vocación. Caminar la venta. Aprender a liderar equipos en una nueva ciudad. Luego, en Abbott, el cambio de Representante Médico a Marketing. BONUS: Cómo hacer assumptions. O sea, inferir la planeación a largo plazo. ¡No lo enseñan en la escuela! #losdiosesdelmarketing es una producción de Básico FM con Agustín Gutiérrez y Alberto Cruz.

Episode metadata supplied by the publisher feed · Published Aug 31, 2026

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