Los Dioses del Marketing | La conexión emocional entre marcas y audiencias | Con Maca Rotter, CEO de La Panadería Licensing & Marketing

from Los Dioses del Marketing · host Básico.fm

Cada vez existen más ojos en el mundo. Eso representa una gran oportunidad para las marcas, porque también hay más carteras, pero también implica que nunca había habido tanto escrutinio. Para cerrar su segunda participación en este programa, nos acompaña Maca Rotter, CEO de La Panadería Licensing & Marketing, para regalarnos su perspectiva sobre lo que motiva una compra en la gran mayoría de casos: las emociones. Además, entérate además de cuál es la marca más grande de México, movida por una de las emociones más poderosas que existen: la gratitud.

Episode metadata supplied by the publisher feed · Published Sep 9, 2024

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Los Dioses del Marketing | La conexión emocional entre marcas y audiencias | Con Maca Rotter, CEO de La Panadería Licensing & Marketing

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