Lost in Translation? How to Ensure Your Healthcare Marketing Team Speaks the Same Language

Lost in Translation? How to Ensure Your Healthcare Marketing Team Speaks the Same Language as Your Leadership with Alan Shoebridge, Associate Vice President of National Communication at Providence How can healthcare leaders and marketers communicate more clearly, align teams, and build trust across such a complex industry? In this episode, Stewart Gandolf talks with Alan Shoebridge (Providence) about why getting the language right. Terms like length of stay, payer mix, and no margin, no mission, isn’t academic. It’s operational. Clear, shared terminology helps leaders make better decisions, bridge marketing–clinical gaps, and protect budgets, results, and careers.