Lost in translation: UK–US AEC marketing, AI, and business growth tips with Keelin Cox

Welcome back to The Built Environment Marketing Show hosted by me Ayo Abbas.In this special crossover episode with Keelin Cox from The AEC Marketer podcast. In this episode we're talking about what's really happening with AI in marketing (spoiler: quantity is up, quality is questionable), why AEC marketers still aren't getting the strategic recognition they deserve, and what UK firms need to know before attempting to crack the US market.This is a rare behind-the-scenes conversation between two marketers who've spent their careers proving that marketing in the built environment is far more than just proposals and pretty pictures.This is part II of the episode where I'm interviewing Keelin and if you want to check out part 1 where Keelin interviews me on her show head here http://aecmarketeer.fireside.fm/141Key takeawaysHow to use AI as a strategic tool rather than a content crutch - and why the difference matters for qualityWhy marketers need to speak the language of business: KPIs, win rates, and bottom-line impactThe critical mistake most firms make when they think "marketing" means "proposals person"What UK AEC firms must understand about US state licensing, office requirements, and regional differences before expandingHow to translate your strategic value into terms that leadership actually understands and respectsThe game-changing mindset shift: clients aren't buying your time, they're buying your 20+ years of expertiseAbout the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.Ways you can support this show Donate to help cover the costs for making this show📲 Share about the show on socials🔗 Follow us on Apple or Spotify📝 Leave us a review on Apple or Spotify💬 Tell a friend about the show who you think will benefit.