Louis Gudema on Bullseye Marketing

In this Marketing Over Coffee: Author Louis Gudema talks about marketing tactics and more importantly, how to prioritize them! Direct Link to File Brought to you by our sponsors: The Mailworks and LinkedIn The second edition of his book Bullseye Marketing: How to Grow Your B2B Business Faster is now available Starting with writing and directing plays as part of what brought him to Boston Working the Cabbage Patch Kids Account Starting his own agence and then pivoting to Application Service Provider 7:42 The Mailworks – Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc After the sale of the firm transitioning to CMO Noticing the gap that has to be crossed with inbound marketing taking up to two years to spin up Creating the bullseye - Customers, Intent, Awareness Starting with your existing marketing assets Aligning Sales and Marketing Getting beyond awareness to mental availability 21:57 LinkedIn - We've got a special offer for Marketing Over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Every company is different, sometimes you can great results fast, other industries you just can't make it B2B often forgets that small data is not statistically significant Clicks don't matter Direct response marketing is either acted on immediately or forgotten forever. Great brand marketing lives forever. You've got to go multi-channel as fast as you can Follow John and Louis on LinkedIn Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling! Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters.