Louis Shulman - Co-Founder, Orbit Marketing

On this episode of Growth by Design with Diraj Goel, we’re joined by Louis Shulman, co-founder of Orbit Marketing, a multi-faceted business powering data-driven marketing, content, and AI tools. Louis shares how he and his partners built Orbit from the ground up, their journey from middle school hustles to running multiple ventures, and how they help businesses maximize email marketing, newsletters, and AI-powered content strategies.We dive into the nuances of email marketing, scaling a content marketing agency, identifying the right clients, and why sending one thoughtful email a week can create massive ROI. Louis also shares insights into building resilient teams, structuring co-founder relationships, and the transition from agency models to productized offerings.If you’re a founder, marketer, or entrepreneur looking to scale sustainably while leveraging data and AI, this episode is packed with actionable insights.