Love and Hug Your Past Clients and Sphere | Windy Goss | S10 E39

Past client appreciation and SOI are important in real estate for building and maintaining relationships with past clients and potential referral sources. Agents can show appreciation to past clients through gestures like holiday cards or discounts, and cultivate their SOI network by building positive relationships with friends, family, and colleagues. Prioritizing relationship-building can help agents become a trusted resource and generate new business.