Loyalty Program Marketing in the Digital Era
from The B2B Mix Show Hosted by Stacy Jackson
Who doesn't want to keep their loyal customers? After all, it's cheaper to retain business than it is to close earn new customers. That's why this week, we're talking about loyalty program marketing with Sean Duclaux, Vice President of Product Management and Marketing for iSeatz, a loyalty tech company that enables travel and lifestyle bookings with point bank integrations. During this episode, Sean tells us: How loyalty marketing programs have evolved About the importance of customer experience when it comes to loyalty marketing More about membership and participation trends when it comes to member rewards programs Where most companies fail when it comes to executing customer loyalty programs Out of the box thinking for loyalty programs And how B2B marketers can use loyalty marketing Want to connect with Sean online? Catch him on LinkedIn at linkedin.com/in/seanduclaux. Or connect with iSeatz: Website - iSeatz.com LinkedIn - @iSeatz Twitter - @iSeatzcom Facebook - @Iseatz — About The B2B Mix Show: The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let’s talk! Connect with us on social media: The B2B Mix Show — Twitter, Instagram, LinkedIn, Facebook Stacy Jackson — Twitter, LinkedIn Alanna Jackson — Twitter, LinkedIn
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