Lucentlands Podcast Ep 45 | Fruitways Legacy: Alistair Moodie talks about handing over.

In episode 45 of the Lucentlands Podcast, hosts Dewald Kirsten and Louise Brodie sit down with Alistair Moody, the second-generation leader of Fruitways, a prominent agricultural company in South Africa. The conversation delves into the rich legacy of Fruitways, spanning generations and now poised for transition to the third generation under Alistair's son. Alistair shares insights into the challenges and opportunities faced by the fruit farming industry, discussing topics such as sustainability goals, weather pattern changes, and the evolving landscape of global trade agreements. The interview sheds light on the resilience of South African agriculture amidst various challenges, including infrastructure issues and market dynamics. Join the discussion as Alistair reflects on the past, navigates the present, and looks toward the future of Fruitways and the agricultural sector in South Africa. Find Fruitways HERE: Website: https://www.fruitways.com/ Find Lucentlands HERE: LinkedIn: https://www.linkedin.com/company/lucentlandsmedia Facebook: https://www.facebook.com/lucentlands Instagram: https://www.instagram.com/lucentlandsmedia/ TikTok: https://www.tiktok.com/@lucentlands Website: http://lucentlands.co.za/