EPISODE · Jun 25, 2024 · 54 MIN
Lucentlands Podcast | Ep 53: Elsa Muller on Plant Improvement and Variety Management at SAPO Trust
from Lucentlands Podcast | Harvesting Agriculture Knowledge · host Lucentlands
Welcome to Episode 53 of the @lucentlands Podcast! In this episode, hosts Dewald Kirsten and Louise Brodie sit down with Elsa Muller, the Variety Development Manager at SAPO Trust. Elsa shares her extensive journey in agriculture, starting from her early days as a technician to her current role at SAPO Trust. SAPO Trust is a plant improvement organization in South Africa that focuses on the production of plant material and variety management. Elsa delves into the intricate world of plant improvement, explaining the processes involved in managing more than 70 IP owners' genetics, which include stone fruit, pome fruit, table grapes, wine grapes, and strawberries. Key topics discussed in this episode include: Elsa's career journey and her experience in agriculture. The role and mission of SAPO Trust in plant improvement and variety management. The importance of IP management and working with local and international breeders. The process of importing and evaluating new plant varieties in South Africa. Industry challenges, including climate adaptation, drought, and market trends. Exciting new developments in fruit varieties, such as low-chill stone fruit and extended season cherries. The significance of educating the market about plant breeding and the value of royalties in supporting breeders' efforts. Elsa also touches on the evolving trends in the agricultural industry, the importance of low-chill varieties, and the impact of climate change on fruit production. She emphasizes the need for continued education and awareness about the intricate processes behind the fruit we enjoy daily. Join us for this insightful conversation as Elsa Muller provides a behind-the-scenes look at the vital work being done at SAPO Trust and the future of plant improvement in South Africa. Find SAPO Trust HERE: Website: https://www.saplant.co.za/ LinkedIn: https://www.linkedin.com/company/sapo-trust/ Elsa Muller on LinkedIn: https://www.linkedin.com/in/elsa-muller-9b957315b/ Find Lucentlands HERE: LinkedIn: https://www.linkedin.com/company/65533609/admin/feed/posts/ Facebook: https://www.facebook.com/lucentlandsmedia Instagram: https://www.instagram.com/lucentlandsmedia/ TikTok: https://www.tiktok.com/@lucentlands Website: http://lucentlands.co.za/
What this episode covers
Welcome to Episode 53 of the @lucentlands Podcast! In this episode, hosts Dewald Kirsten and Louise Brodie sit down with Elsa Muller, the Variety Development Manager at SAPO Trust. Elsa shares her extensive journey in agriculture, starting from her early days as a technician to her current role at SAPO Trust. SAPO Trust is a plant improvement organization in South Africa that focuses on the production of plant material and variety management. Elsa delves into the intricate world of plant improvement, explaining the processes involved in managing more than 70 IP owners' genetics, which include stone fruit, pome fruit, table grapes, wine grapes, and strawberries. Key topics discussed in this episode include: Elsa's career journey and her experience in agriculture. The role and mission of SAPO Trust in plant improvement and variety management. The importance of IP management and working with local and international breeders. The process of importing and evaluating new plant varieties in South Africa. Industry challenges, including climate adaptation, drought, and market trends. Exciting new developments in fruit varieties, such as low-chill stone fruit and extended season cherries. The significance of educating the market about plant breeding and the value of royalties in supporting breeders' efforts. Elsa also touches on the evolving trends in the agricultural industry, the importance of low-chill varieties, and the impact of climate change on fruit production. She emphasizes the need for continued education and awareness about the intricate processes behind the fruit we enjoy daily. Join us for this insightful conversation as Elsa Muller provides a behind-the-scenes look at the vital work being done at SAPO Trust and the future of plant improvement in South Africa. Find SAPO Trust HERE: Website: https://www.saplant.co.za/ LinkedIn: https://www.linkedin.com/company/sapo-trust/ Elsa Muller on LinkedIn: https://www.linkedin.com/in/elsa-muller-9b957315b/ Find Lucentlands HERE: LinkedIn: https://www.linkedin.com/company/65533609/admin/feed/posts/ Facebook: https://www.facebook.com/lucentlandsmedia Instagram: https://www.instagram.com/lucentlandsmedia/ TikTok: https://www.tiktok.com/@lucentlands Website: http://lucentlands.co.za/
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Lucentlands Podcast | Ep 53: Elsa Muller on Plant Improvement and Variety Management at SAPO Trust
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