Lucentlands Podcast | Episode 63: Justin Chadwick: The Future of Citrus Farming and Global Trade

In Episode 63 of the Lucentlands Podcast, hosts Dewald Kirsten and Louise Brodie are joined by Justin Chadwick, CEO of the Citrus Growers' Association (CGA). With more than two decades at the helm of the CGA, Justin shares his deep insights into the citrus industry, from trade agreements and market access to the future of citrus farming in Southern Africa. This episode covers a broad range of key topics impacting the citrus industry, including: •Global Trade Dynamics: Justin discusses his experience attending high-level trade delegations, such as the Forum on China-Africa Cooperation (FOCAC). He highlights the importance of market access for citrus growers in South Africa and neighboring countries like Zimbabwe, Namibia, and Mozambique. •Market Access in China: With China being a critical market for South African citrus, Justin explores the growth of citrus exports to the region and the challenges posed by import duties, tariffs, and competition from countries like Australia. •The Future of Citrus Farming: As the world of agriculture evolves, Justin offers his perspective on where citrus farming is headed, especially in the face of challenges like changing climate conditions, new pests, and global competition. He also touches on the growing demand for citrus in new markets like India. •Diversification in the Citrus Industry: Justin highlights the importance of diversifying citrus products, including the rise of processed products like orange juice, which has seen a surge in demand due to a decline in production in major markets like Brazil. •CGA’s Strategic Vision: Learn more about CGA’s Vision 260 initiative and how the association is preparing for higher production volumes, improved logistics, and a stronger global presence in the coming years. With his vast experience and in-depth knowledge, Justin provides listeners with an inspiring look into the challenges and opportunities facing the citrus industry today and in the future. Key Takeaways: •The importance of free trade agreements and reducing tariffs for South African citrus exports. •Insights into emerging markets like China and India and their growing appetite for South African produce. •The potential for citrus juice as a diversification strategy for growers. •How the CGA is planning to support citrus farmers through future challenges and market developments. •Whether you're in the agricultural sector or simply interested in the future of global trade and farming, this episode offers invaluable insights from one of the leading figures in the citrus industry. Connect with Us: Website: https://lucentlands.co.za/ Instagram: https://www.instagram.com/lucentlandsmedia/ Facebook: https://www.facebook.com/lucentlandsmedia LinkedIn: https://www.linkedin.com/feed/ Don't forget to like, share, and subscribe for more informative episodes!