EPISODE · Jan 28, 2026 · 37 MIN
Luiz Lara, chairman do Grupo TBWA
from Show Business · host Grupo Doria
Luiz Lara, chairman do Grupo TBWA, defende o uso ético da inteligência artificial e valoriza a identidade brasileira nas campanhas. Para Lara, o publicitário precisa ser curioso, autêntico e entender o consumidor, pois a boa comunicação é o que conecta emocionalmente as pessoas às marcas.
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This episode was published on January 28, 2026.
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