Luke Celico's Journey from Liquor Consultant to Sober Life Coach

How do you go from selling alcohol for a living to helping people quit drinking? In this episode, I sit down with Luke Celico, a former liquor consultant turned sober coach, who shares his raw, unfiltered journey through addiction, loss, and the moment he finally decided to stop digging. From his early struggles with social anxiety to using alcohol as a coping mechanism, Luke gets real about what kept him stuck for so long—and what finally set him free.We talk about the mindset shifts, self-discovery, and emotional sobriety that were even harder than quitting drinking itself. Luke opens up about co-parenting as a sober dad, navigating relationships post-sobriety, and why personal growth is an ongoing process. If you’re questioning your own relationship with alcohol or looking for inspiration to make a change, this conversation is proof that it’s never too late to rewrite your story.Here are the highlights:Luke’s Teenage Years and Parental Divorce (5:55)Adulthood and Career in the Liquor Industry (7:55)Rock Bottom and Sobriety Journey (9:15)Daily Habits and Healthy Living (12:47)Impact of Sobriety on Parenting (14:46)Advice to Younger Self (15:07)Connect with Luke:Instagram @dadonthemocksLuke's Free eGuide: https://stan.store/dadonthemocks/p/dad-on-the-mock-free-eguide-pdfConnect with Kaitlin:WebsiteInstagramLinkedInYOUTUBE CHANNELTIKTOK