Luke Kingma (Bored Cow): Making your brand stand out by doing something fun and memorable

Today, we’re joined by Luke Kingma, Head of Brand at Tomorrow Farms and Creative Director at Bored Cow, the leading brand for animal free dairy milk. We talk about demystifying lies around the new food industry like precision fermentation or cell based meat, the waves of social media from legacy platforms to new platforms, creating political commentary that isn't divisive, basing a marketing strategy around edutainment, collecting consumer insights across the journey, and doing something fun and memorable in marketing.