Lulu & Georgia founder Sara Sugarman still feels like an underdog

Sara Sugarman grew up in the design industry—her father ran a rug showroom that had been started by his father in the 1950s. When Sugarman came onboard the family firm in the 2000s, she became intrigued by the rise of online shopping, so she started e-commerce platform Lulu & Georgia as a side project. It was an instant hit, and has since grown by leaps and bounds. On this episode of the podcast, Sugarman speaks with host Dennis Scully about why she’s committed to keeping Lulu & Georgia online only, how starting a family made her a better CEO, and why, when it comes to the e-commerce revolution, we’re just getting started.This episode is sponsored by The Shade Store and Loloi RugsLINKSLulu & GeorgiaDennis ScullyBusiness of Home