Luxury Brand Management with Revlon's Oshiya Savur

This week we discuss the world of luxury #brandmarketing with Oshiya Savur - VP of luxury marketing at Revlon Inc. : In this clip she explains how shopper psychography reveals a surprising result that 'you don't need a million bucks to feel a million bucks'. Luxury brands are all about the 'good feeling' and 'pick me up'. We hit up this, the future of #ecommerce vs #departmentstore retail. The role of #DTC and predictions for the category. Is Amazon the anchor of luxury brands, and what does it take to win in a category with massive #diversion ? CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.