Lynn Fulks - The First Step of a Successful Marketing Campaign is Research

Lynn Fulks enlightens us as to the proper order of creating effective, profitable marketing campaigns. Lynn Fulks has been managing innovative high-tech marketing departments, developing and managing strategic marketing campaigns as well as overseeing product launch marketing for over 25 years. With a proven history of running cross-functional teams, Lynn has successfully delivered domestic and international marketing programs for Microsoft and other companies. Her background in high-tech B2B has made Lynn an expert at taking complex products to market. Lynn is a natural team leader, both flexible and persistent, and is a highly creative problem solver. Her experience is matched by her enthusiasm for helping businesses succeed. As COO & Your Chief Marketing Officer at Upstart Group, Lynn works with clients to understand their long term strategic objectives as well as short term annual business and sales goals, and develop marketing strategies to meet those goals. Clients work with Lynn and Upstart Group to: • Solve big-picture challenges around markets and strategy, as well as tactical issues of implementation • Grow, increase valuation and prepare for potential mergers and acquisitions • Set up marketing and sales programs to grow revenue • Implement flexible teaming arrangements for ongoing marketing support or accomplishing a single project Working closely with counterparts at IBM, Intel, and Compaq, Lynn managed partner and OEM initiatives to market new technology for successful adoption, like USB and Firewire. She launched several operating systems during her tenure at Microsoft and served as a press spokesperson. Lynn is an avid golfer and SCUBA Divemaster and lived on a sailboat in the Caribbean for 7 years. Specialties: Marketing Strategy and Management, Marketing Plan and Program Development, Marketing Plan Implementation Website http://www.upstartgroup.com