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[MA]MAのスコアリングについて
from BtoBコミュニケーションとビジネス談話 - B2B Communication & B2B Business
どうでもいい話は、行列ができる蕎麦屋の話。 さて、マーケティングオートメーションツールのスコアリングについて話しました。 まず、スコアリングという数値に顧客心理などを映すこと、検討度を映すことはむつかしいという話。 もっと複雑な項目が絡むので、属性情報のほうが大切になります。 一方、マーケティングオートメーションという視点でいえば、かなり業務改善ができますし、マーケティング担当者の負担を減らすこともできます。 そのような視点で活用すれば、マーケティングオートメーションツールはとても有用なツールだと考えます。 #マーケティング #セールス #コミュニケーション #顧客視点 #コンテンツ #ビジネス #BtoB
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This episode is 17 minutes long.
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This episode was published on November 24, 2021.
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