Mac Gambill: Changing Old Habits With New Technology

Today's special guest is a true pioneer in digital health and wellness technology. As the CEO and co-founder of NudgeCoach.com, Mac Gambill has created a swell of momentum in creating digital tools that are driving the change we must see in the fitness and wellness industries.   Mac's company, Nudge Coach, is focused on helping health coaches turn their passion into a sustainable business through continuing education and a market-leading software platform. His platform combines data from health tracking apps with a streamlined notification and messaging system to enable coaches to better manage deeper connections with their clients.   In today's show, Mac uncovers how literally anyone with the desire to lose weight and change old habits now has a more powerful way to do so with this cutting edge new technology.  Changing Old Habits With New Technology Beyond the weight loss stories of people losing over 100lbs with Nudge, his company is literally changing the landscape of how coaches and trainers are working with clients; finally closing the ever-widening gap in fitness between too much knowledge and too little execution.   I’ve mentioned previously on the podcast about our up and coming Digital Health Coaching groups where I’ve used Nudge to help my clients get results, and I’m excited today to have Mac share his insight and action steps to help uncover: How we can change old habits with new technology What your data says about your life Why fitness industry is fundamentally broken and how digital health can save it How coaches, nutritionists, trainers and health & wellness professionals can leverage this technology to grow In an age of over-information, the modern day lifestyle now demands more that the current fitness industry can handle. What frustrated me most as a pro trainer after working in gyms for 10 years was that I never really knew what my clients were doing in the 165 hours they weren’t in session with me.    In over 10,000 sessions as a fitpro, I eventually became burnt out with my clients not getting the results they deserved to have. A New Paradigm After stretching my coaching practice to include Group Training, Corrective Exercise, Functional Diagnostic Nutrition, Metabolic Typing, and getting certified in handfuls of other fitness and wellness courses, I still intuitively felt that something was missing from my toolset:   Increased client accountability.   The one thing that coaching and training for over a decade has taught me, is that to have knowledge is one thing, but to execute on that knowledge is another.   On a higher level, the uncomfortable truth in the wellness and fitness industry today is that there is a massive gap between knowing what to do and having the system in place to actually do it.   This is where Digital Health Coaching has changed the playing field. Personal Gold After seeing the power of digital health applications and devices in late 2014 during a screening of the film "Personal Gold," I drove home with the seed planted for an ultimate coaching "ah-ha" moment.   On the way home that night, I thought about how the 2012 USA Olympic Women's Cycling team had won a silver medal using quantified self, digital health and mHealth.   Then, a lighting bolt shot through my brain:   I realized that the very sa