EPISODE · Apr 19, 2018 · 31 MIN
Machine Learning, PPC The Advent of Free Google Attribution
from PPC Rockstars · host WMR.FM
Machine Learning, PPC The Advent of Free Google Attribution as David Szetela welcomes back Lisa Raehsler from Blig Click Co. Plus, Lisa and David discuss how Google is set to launch free Google Attribution, hoping to kick last-click attribution to the curb. Multichannel attribution data feeds are back into Google AdWords and DoubleClick Search to inform bidding optimizations.
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This episode is 31 minutes long.
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This episode was published on April 19, 2018.
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