Mad Science: Terry Seitz

In our 300th episode, Terry Seitz, Partner & COO at the Nuance Collective and former VP of North America Marketing at Visa, reframes what marketing leadership actually means today. Terry makes the case that marketers have evolved from "commercial artists" into "mad scientists," professionals who hypothesize, test, and validate their way toward better decisions without losing the alchemy that makes great work great. We dig into why ambiguity, not competition, is the real enemy of strong leadership. Why do most B2B marketers are fight over the wrong 5% of their market? Why does emotion still drive B2B purchase decisions more than logic? Don't miss Terry's mentorship lesson ("enough rope to hang yourself") that shapes how he leads teams today. If you lead a marketing organization, or want to, this episode will change how you think about your remit.