MADE: Custom Technical Apparel

MADE is a new company that’s setting out to make custom technical apparel. Their 3 co-founders are all veterans of the technical apparel and outdoor industries, and Luke Koppa and I talked to Cheryl LeBarr, Capri Philip, and Dustin Butcher about why they started MADE and how they are making this happen. (And, of course, we argue about anoraks, too.) TOPICS & TIMES: Co-founder backgrounds (04:63) How did you all meet? (06:26) MADE’s mission statement (09:46) How do companies decide what’s a S,M,L,XL, etc? (10:23) MADE’s measuring process (13:49) Modular designs (15:16) When does MADE launch? (17:18) Who is the MADE customer? (19:34) Industry sizing standards — or the lack thereof (21:27) Materials (22:43) Feature Sets (26:43) Anorak Fight! (30:49) Sustainability (37:03) Time from placing order to receiving product (39:34) Circularity (43:22) Inclusivity & removing the concept of gender (44:50) The present & future of MADE (47:07) What We’re Celebrating (50:36) RELATED LINKS MADE’s Indiegogo campaign Blister Recommended Shop: The Ski Monster Bikes & Big Ideas: Cassie Abel, Wild Rye Hosted on Acast. See acast.com/privacy for more information.